In a movement that’s been building for years, olive oil has been steadily shedding its image as a commodity and stepping into the world of high-value products. Driven by trends in health, wellness, and the appreciation of origin; a lifestyle choice. At the same time, the rise of alternative vegetable oils like avocado, sesame, or hemp shows how the entire category is evolving and diversifying.
Olive oil brands are exploring organic, sculptural, and expressive forms. Some even become collector’s items thanks to limited editions created in collaboration with artists and designers. At the same time, labels have turned minimalist and elegant: less noise, more focus on essence.
Beyond the Mediterranean, the “liquid gold” is now making its way into markets like the U.S. and Asia. In these regions, where standing out means captivating a curious and demanding consumer, design becomes a decisive factor.
Yet even as the aesthetics evolve, one element remains: origin. Brands that can convey their connection to the land, local varieties, and the culture surrounding olive oil have a powerful advantage. Meanwhile, smaller formats (100, 250, 500 ml) are gaining traction, perfect for gifting, sampling, or enjoying a gourmet experience.
In this new landscape, glass stands out as a natural ally: it protects the oil, preserves its essence, and embodies sustainability. It is the perfect canvas to tell the brand’s story, where each curve, color, and texture can speak of origin, craftsmanship, and culture. Glass carries the heritage of the land while creating an emotional bridge to a new generation of consumers.
Below, some examples of brands that have embraced this shift with technologies and collections developed by DSIGNTANK in collaboration with our partners:
Serenity Collection & Wildly Crafted Collection – Collab. ESTAL
EVOO Collection & Musa and Futura models – Collab. VETROelite S.p.A.
Wildly Crafted Collection -Collab. ByQuest Brands
